Alpendreams sells and assists in the purchase of (holiday) homes in Austria. After Alpendreams had experienced a period of fast growth, they were able to respond to the need for professional marketing and communication. This is where Weide was brought on board. Because working with Weide is working towards a result. That proved to be true: the growth of Alpendreams was unstoppable.

More enquiries than ever

On-line is the primary orientation channel for people who are looking for Austrian real estate. So on-line was the starting point. In the past Alpendreams received 5 enquiries per week.

After Weide had made a new website and developed a clever on-line strategy along with Alpendreams,

this increased to 12 enquiries per day! When it is communicated in the right way, a dream house in Austria proved to be a very popular investment. And especially when you buy via the independent real estate agent called Alpendreams: a wide choice, legal assistance and excellent support.

Passion for Austria – emotion plays an important part

You think twice before you buy a second home. You only do that when you have a passion for something. So the Alpendreams website breathes passion. Passion for Austria, for (winter) sport, for mountains and the unspoilt nature of the Austrian Alps.

All that passion is the driver behind the success of Alpendreams. And the central concept around which the marketing communication of Alpendreams was built.

Personal support plan

Everyone who buys Austrian real estate from Alpendreams is given a personal support plan. Expert Dutch speaking support that handles all the questions and wishes with regard to the purchase and the management of a (second) home in Austria. The service consists of brokering, information and support, during the orientation, purchase and management phase.

  • Provision of information
  • A telephone conference
  • Visit to home / making acquaintance
  • Inspection trip
  • People Inventory
  • Compose top three
  • Final selection
  • Drafting a purchase budget
  • Sorting out any funding
  • Tax and legal advice
  • Efficiency calculations
  • Going through purchase deed
  • Insurance
  • Installation
  • Sorting out management
  • Rental support
  • Organising any rebuilding
  • Attending transfer / delivery


Weide developed the email newsletter Alpenflits for Alpendreams; a unique publication that creates a lot of website traffic. What is unique about it is the combination of up-to-date real estate offers, combined with a wide range of information. In the field of real estate in Austria, but also about social developments, nature, the weather in Austria and of course the snow conditions. All this makes the Alpenflits a popular read, which gets people moving.

Alpendreams in the media

Part of the multichannel marketing strategy of Alpendreams is a regular presence on TV lifestyle programmes and other media that focus on people’s passions. Alpendreams is also frequently present at events like holiday trade fairs, Second Home and other events, where meetings with the target group can take place.