Welvreugd in Maasland is a real contractor. Signature: ‘no chatting just drilling’. It offers total solutions in cables and pipelines and is active all over the Netherlands and in Belgium. For years Welvreugd did not really do a lot of marketing communication.

That was until Welvreugd came across Weide. The latent need to communicate actively with customers and potential customers was picked up immediately. And so a lot of new business was tapped into.

Positioning

Together with the customer Weide takes the initiative. Welvreugd is positioned as a specialist: professional, complete, everything in house, contributing ideas and very experienced. That is the exact truth, only it was not known widely enough.

Weide comes up with a strategy to keep drawing the target group’s attention to Welvreugd areas of specialisation: trenchless techniques, plastic welding, tracing pipelines, pipeline management, suction technology, design and engineering and excavation.

Aerial photography and film

Weide develops an eye-catching website for Welvreugd, with lots of aerial photography and film (video), to capture Welvreugd projects perfectly, explain them and thereby inspire new customers. Weide updates the Welvreugd site every month, so that up-to-date aerial photography, video and project information increase the findability. Prospects see how Welvreugd operates. That creates confidence and the right expectations. Welvreugd is presented to more customers all the time.

Aerial photography and film

Weide develops an eye-catching website for Welvreugd, with lots of aerial photography and film (video), to capture Welvreugd projects perfectly, explain them and thereby inspire new customers. Weide updates the Welvreugd site every month, so that up-to-date aerial photography, video and project information increase the findability. Prospects see how Welvreugd operates. That creates confidence and the right expectations. Welvreugd is presented to more customers all the time.

Weide develops an eye-catching website for Welvreugd, with lots of aerial photography and film (video), to capture Welvreugd projects perfectly, explain them and thereby inspire new customers. Weide updates the Welvreugd site every month, so that up-to-date aerial photography, video and project information increase the findability. Prospects see how Welvreugd operates. That creates confidence and the right expectations. Welvreugd is presented to more customers all the time.

Newsletters

Up-to-date newsletters inform prospects and customers about current projects. The information shows that Welvreugd has the right solution in a large variety of and more frequently occurring situations. Prospects are introduced to Welvreugd’s multifaceted areas of specialisation. Existing customers get to know other services, which they did not know were offered by Welvreugd. The newsletters are also used to share new services, company developments, techniques and other information.

Responsive design

Being found is one thing, presenting the perfect image on all devices is another. Both targets are a top priority for Welvreugd. Weide ensures that the Welvreugd website offers an optimal image. And that it functions equally well on desktop and mobile and on tablets, including the iPad. With all key information and USP’s prominently displayed.

Responsive design by Weide. Available for your site as well.

Many site visits thanks to information and projects

Weide imported a complete project database into the Welvreugd site to communicate the wide and deep experience offered by Welvreugd convincingly. The database is constantly updated and is represented in a table and on Google maps. All information and project documentation available on the site is proof of Welvreugd’s knowledge and experience, but also maximises the on-line findability.